Tumblr this morning is rolling out a new feature designed to take advantage of the extensive collection of GIFs hosted on its service: a GIF search engine. The news follows that of Facebook’s decision to officially support the animated file format on users’ Timelines, announced last week. With Tumblr’s implementation, web users will now be able to more easily locate GIFs on Tumblr as well as add them to their posts, while also properly crediting the GIF’s original creator, the company says.
The search engine doesn’t rely on a third-party integration, such as a partnership with the popular GIF resource Giphy, for example, but instead only includes those GIFs that have been posted to the Tumblr platform.
The GIFs are indexed and cataloged using Tumblr’s search algorithms, which rely on tags to properly identify the GIFs.
That means Tumblr users should be able to surface GIFs using less common keywords than on some other search…
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